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When the company learned what was happening, they were concerned about the damage to their reputation, as candidates would have no reason to suspect the communications were not legitimate. The imposter account's profiles mimicked HR recruiting functions and invited job seekers to apply for positions at her client's company via a malicious URL, she said. Carlson said one of her clients was victimized by a fake LinkedIn account that claimed to represent employees of its company. "Fraud is on the rise, in ways that pollute the experience of the individual platforms, undermine trust in social media overall, and - in more recent developments - escape the social platform and begin to corrupt the data from other typically credible online sources," Carlson said.Īnd it isn't just Facebook and Instagram. In her efforts to monitor customers' social media accounts, she has noticed more fraud. Karri Carlson, vice president of operations for Leadtail, a B2B social media services agency, works with small companies on their social strategies. However, there are sophisticated scammers who are able to defraud users and damage the reputation of the people and companies being impersonated. Savvy social media users can easily spot a fake account created by unsophisticated scammers bad grammar or messages that clearly don't read like the person being imitated are red flags. Fake Facebook and Instagram accounts are easily created by scammers who use publicly visible images and personal information. Scammers also use social engineering tactics to convince victims and their contacts to share sensitive information, which can then be used for identity theft. Victims of Instagram or Facebook cloning who contact the fake account may be extorted by scammers who promise to delete the fake account in exchange for a gift card, for example. Threat actors can see all of the account holders' contacts and reach out to individuals to request financial support via wire transfer, cryptocurrency or gift cards.

They pull images and profile info from the account to build out the fake. Scammers create fake accounts with usernames similar to the authentic accounts. Social media cloning schemes make even the most secure business accounts, with strong passwords and multifactor authentication, vulnerable because scammers don't need to hack into the original account to create a fake one. They need to up their game and have a better process to get handled in a timely manner." How social media scammers work "These social media sites have no liability, nothing to lose when fraud is happening.

"You can't reach anyone at these platforms, so it takes days to get a fake account removed," Singer said. Singer reported the fraudulent account using the platform's report button and asked his followers to do the same. He learned of the fake account from a contact who texted to ask if he'd reached out on Instagram, which wasn't a channel Singer typically uses to communicate. That account appeared to amass over 2,300 followers – nearly as many as Singer's own account – lending to its appearance of authenticity. A scammer created a fake Instagram account with his name and photos, creating a handle with an extra "r" at the end of Singer. Thom Singer, CEO for the Austin Technology Council and a public speaker, was recently impersonated on Instagram. Q2 marks the second quarter that impersonation attacks have represented the majority of threats, despite a 6.1% decrease from Q1.Įxecutive impersonation has been on the rise over the past four quarters - representing more than 15% of attacks, according to the report - as impersonating a corporate figure or company on social media is simple and effective for threat actors. Impersonation of a brand or executive contributed to more than 40% of all phishing and social media incidents in the second quarter, according to Agari and Phish Labs Quarterly Threat Trends and Intelligence Report released in August. Victims say platform providers, particularly Facebook and Instagram, must improve their responses to reports of fraud.