Now that you have a strong idea of what works in your genre (as well as what design style you like), it’s time to find a designer who can take your ideas and run with them. So, keep a note of the types of covers that capture your attention in bookstores or on social media, and save photos and illustrations that you think may fit your title nicely. Generally speaking, designers appreciate it when a client gives them a creative direction (unless it’s so specific that they have no room to work with it), and they’ll be happy to hear your ideas. However, the direction of your cover design is ultimately your decision - so it’s important that you can spot overused clichés and nudge the design towards something that matches your own taste A sample of Amazon's bestselling paranormal fantasy novelsĪny designer worth their salt will be aware of these industry trends: they will ensure that your cover meets readers’ expectations while making it unique enough to stand out in a crowded market. Illustrated designs are common in literary fiction and cozy mystery, while it’s common for thriller novels to rely heavily on images of back-lit characters. Do certain images crop up again and again? For example, right now it’s common for paranormal fantasy novels to feature a character on the cover - this is something we call a genre indicator. Pay attention to what’s on the shelvesĬheck out the best-selling titles in your category and see if you spot any common visual styles and motifs. The first step is to don your bookstore detective hat, and get the lowdown on what readers are buying right now. To create a cover that sells, you need to know what visual cues your potential readers best respond to - so take inspiration from successful book designs in your genre.
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